The Campaign for Filipino Children is Apl.de.ap Foundation International’s health initiative. The International Executive Committee of the Foundation, guided by the Foundation’s Executive Director Ted Benito, deliberated and agreed unanimously on the choice of the Campaign’s first project Apl of My Eye, a project that addresses pediatric blindness in the Philippines.

There are two main reasons for choosing this project: First, our founder Apl.de.ap is legally blind. Second, we want to address a childhood blindness issue in a sustainable way. We are addressing the issue of Retinopathy of Prematurity (ROP), a pediatric ailment that can cause blindness among premature babies, through the continuing professional training of medical practitioners in the Philippines and the provision of diagnostic equipments.

Although ROP has profoundly affected the lives of many children and their families it has not been sufficiently addressed by the medical community in the Philippines. The goal of the Apl of My Eye program is to create the local capacity in the Philippines to properly diagnose and treat retinopathy of prematurity once and for all.